How to promote your local business inexpensively (or free!)

How to promote your local business inexpensively (or free!)

As 2020 comes to an end, you’re likely to have faced the virus’s after-effects on your business as most have globally. People are barely hanging on to whatever is left of their companies and have had to practice budget cuts for survival.

As we advance in the digital world, it becomes increasingly easier to market your work with little to no money involved. To sustain your business and help keep it at a steady pace, we have listed ways you can promote it without breaking the bank.

Launch a website for your business.

One of the most popular ways to bring your business to the fold of modernity is through launching a website. Not only does it make your company look more adaptable to changes, but it leads to a plethora of ways, you can market your product or services.

Your website is the go-to for customers each time they want to know more about you. Every social media platform should connect its users to your main website as it serves to promote your business throughout. While you will find free platforms to help you create a website that is good enough, you can elevate this by paying a small fee that ensures your website is made according to your needs entirely.

If you already have a website in place, perhaps with a small e-commerce option, try and showcase exclusive products that can’t be purchased on the website and only in your physical store instead. This is a great way to encourage people to shop locally, increase your footfall and even cross-sell additional items.

Create customer satisfaction surveys.

The voice of the customer is a significant matter in your business. Creating customer satisfaction surveys helps you keep track of your quality, is a great way to learn more about your customer base, and helps customers remember you.

Keep them short and sweet so that maximum people can complete it. Make sure to send it as an email to all your customers; they will appreciate that you care about their opinion to a great extent and are invested in improving your standards with their feedback. This is likely to help you create a loyal customer base over time.

Numbers matter.

If you’ve been around for a while, your business likely has some numbers to show. Analyse those numbers to see if they can be used to creating a compelling story or help create a short marketing campaign.

Maybe you’ve sold over a significant number of clothing items or have provided a service at a higher percentage than the industry. If you’re able to translate it into marketing collateral – on your website, billboards or posters, for example, people are going to be more interested in your company as they respond well to stats that are easily comprehendible.

Consider one-to-one marketing.

Go back to the basics. This method of one-to-one marketing helps to create personalised relationships with your customers as it increases direct interactions with you and those who are consuming your company’s services or goods.

Sending personalised emails during their birthday month or small discounts on their special day can make the customer feel valued. They will likely remember you and will mention your customer service to others. Word of mouth can work wonders for a business. This is an entirely free marketing strategy that has an extremely high success rate.

But if you’d like to invest some capital into this, you can get a good CRM system to create automated yet personalised responses.


Having a small marketing budget should never be a reason to give up on a business that you’ve worked so hard to create. Instead, try to incorporate ways of reaching out to customers through organic methods and channels, that won’t dent your wallet. Trust us – there are plenty of ways.

We’re here to help.

Whether your a small business owner looking for some support or a consumer wanting to understand what it means to shop local, our team is here to help. Please get in touch to find out more.

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